• Cultural Intelligence
    We are
    Cultural Intelligence

We believe in diving into the CONTEXT of everything – what consumers think, without knowing why they think it

What is Cultural Intelligence?

Culture is about understanding shared meanings and learned behaviours – it is understanding how we belong.

Latest thinking


Commercial semiotics is a market research method that decodes what consumers see in your brand (the 'signs' – words, colours, logos, sounds, images, concepts) and the implicit meaning they give those signs.


Semioticians interpret brands by breaking down the signs into their underlying associations. It reveals the potential of your brand to connect with consumers in your category and markets, helping you understand and steer your cultural relevance. It can help your brand develop, grow, stretch and disrupt.

Applied Anthropology

Although academics and businesses often have similar objectives, they usually operate in parallel worlds.
Applied Anthropology brings those worlds together.

Team

We are an experienced group of researchers with specialties in cultural analysis, and a passion for culture.

Our offer

Click below to read more about our offer.

Building Cultural Capital

Building Cultural Capital

Semiotics

Semiotics

Ethnography

Ethnography

Applied Anthropology

Applied Anthropology