Commercial semiotics is a market research method that decodes what consumers see in your brand (the 'signs' – words, colours, logos, sounds, images, concepts) and the implicit meaning they give those signs.
Semioticians interpret brands by breaking down the signs into their underlying associations. It reveals the potential of your brand to connect with consumers in your category and markets, helping you understand and steer your cultural relevance. It can help your brand develop, grow, stretch and disrupt.
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